Sunday, March 15, 2009

62034

When asked to look up a zip code and reply with a impression I decided to do my parents new neighborhood of Glen Carbon, Illinois. When i looked up 62034 these are the categories that came up.

1. Big fish, small pond - Upscale, Older w/o Kids
Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology.

2. Country Casuals - Upscale w/o kids
There's a laid-back atmosphere in country casuals, a collections of older, upscale households that have started to empty -nest.

3. Fast-Track Families - Middle age w/ Kids
With their upscale incomes, numerous kids, and spacious homes, Fast-Track Families are in their prime acquistion years.

4. Greenbelt Sports - Middle age w/o Kids
A segment of upscale exurban couples, Greenbelt Sports is known for its active lifestyles.

5. New Homesteaders - Upper Mid, Younger w/ Kids
Young, upper-middle class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled w/ new ranches and cape cods.

The Claritas and Wikipedia were somewhat on the same page, but since claritas is a more reliable source i will have to believe claritas.

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