Gender Ads!

Banned Mercedes Ad


Men are Smarter


Girls are Equal!

I really liked this ad because it shows a indian family which coming from a pakistani traditonl home i know how idian/pakistani families praise the boys of the family than the girls.

Advertising affect/influence media content?

"If you're like most people, you think that advertising has no influence on you. This is what advertisers want you to believe. But, if that were true, why would they be willing to spend over $200 billion a year pn advertising? Why would they be willing to spend over $250,000 to produce an average commercial and another $250,000 to air it?" this is the first few sentences in Jean Kilbourne's book, "Cant Buy my Love: How Advertising Changes the Way We Think and Feel". Many advertisers use content that will, as they think acceptable, to luer in more customers and more business. For example, Kilbourne talks about an ad for an advertising agency, "If you have high ambitions, hire us, he did", with a picture of Geroge W. Bush, after the reelection in the office as governor of texas. The ad goes onto say, "If we can create advertising that persuades Hispanic Democrats to vote Republican, we can get them to buy your product." This ad obviously was to be appealing to the Democrat farmers in the texas area, and pinpointing the Hispanic race as the leading purchaser of whatever you would like to sell, maybe more appealing signs in spanish might be one way of advertsing for their clients.

62034

When asked to look up a zip code and reply with a impression I decided to do my parents new neighborhood of Glen Carbon, Illinois. When i looked up 62034 these are the categories that came up.

1. Big fish, small pond - Upscale, Older w/o Kids
Older, upper-class, college-educated professionals, the members of Big Fish, Small Pond are often among the leading citizens of their small-town communities. These upscale, empty-nesting couples enjoy the trappings of success, including belonging to country clubs, maintaining large investment portfolios, and spending freely on computer technology.

2. Country Casuals - Upscale w/o kids
There's a laid-back atmosphere in country casuals, a collections of older, upscale households that have started to empty -nest.

3. Fast-Track Families - Middle age w/ Kids
With their upscale incomes, numerous kids, and spacious homes, Fast-Track Families are in their prime acquistion years.

4. Greenbelt Sports - Middle age w/o Kids
A segment of upscale exurban couples, Greenbelt Sports is known for its active lifestyles.

5. New Homesteaders - Upper Mid, Younger w/ Kids
Young, upper-middle class families seeking to escape suburban sprawl find refuge in New Homesteaders, a collection of small rustic townships filled w/ new ranches and cape cods.

The Claritas and Wikipedia were somewhat on the same page, but since claritas is a more reliable source i will have to believe claritas.

c'mon BARBIE!

Barbie has been one of the first toys most girls get (with a few guys). Most girls like to accessorize and buy all the little things to go along with the toy, such as pools, cars, cell phones, and now you can even get a tattoo gun with a purchase of a doll. I believe girls here or anywhere else in the world have the same outlook on the so called toy. In America you get a white barbie with blond hair and a pefect waist line and a tan, now you can even get a black barbie, and why not get some ken dolls and let the barbies have a big party in the hot pink gacuzzi. This is the perfect example of how the american society sets up the items that can be bought with the toys, and then girls (or guys) think that this is what adults do when they want to have fun. My opinon i do not think that the Barbie sets a good example for the girls, not in our generation anyway.